Live safe

Boston apuesta por el «Zero»

Boston aiming for “Zero”

This U.S. city, the Massachusetts state capital, has implemented a comprehensive, multi-pronged safety plan that links the transformation of its citizens’ mobility with the total elimination of traffic-related fatalities. Pedestrians and cyclists, t...
No más ciclistas invisibles

No more invisible cyclists

TEXT: RAMÓN OLIVER IMAGES: ALBERTO CARRASCO Making cyclists more visible to drivers and bike riding safer for everyone. With that goal as the starting point...
Un futuro más seguro para Latinoamérica

A safer future for Latin America

Traffic accidents and their tragic consequences continue battering Latin America relentlessly. Fundación MAPFRE runs initiatives in the road safety education s...
Las matronas y su papel en la seguridad vial infantil

Midwives and their role in child road safety

TEXT: GABRIELA DE NICOLÁS IMAGES: ISTOCK During pregnancy and the first few months of the baby’s life, parents are particularly receptive to the information these health professionals offer them. FAME (Federation of Spanish Midwifery Associations...